Corporate
Intelligence, built for the context it serves.
Trendify is an AI research and technology company building intelligent systems, AI models and AI infrastructure for African markets and beyond.
We combine local research, model development and engineering to build AI systems for the people, businesses and communities they serve.
Trendify at a glance
The company, its technology and where we operate.
- Headquarters
- Kiambu, Kenya
- Company
- AI research and technology
- AI Campus
- Illasit, Kajiado County, Kenya
- Research Office
- Arusha, Tanzania
- Research
- Trendify Labs
- Principal system
- Tiff
- Research programme
- CA-AALLM and TAM
How Trendify is organised
Research, technology and corporate operations work together across Trendify's locations.
Trendify Group
The corporate organisation behind Trendify's AI research, technology and intelligent systems.
Trendify Labs
Our research division, focused on AI models, contextual intelligence, language, culture and other areas of applied AI research.
Kajiado AI Campus
Our technology and AI facility in Illasit, Kajiado County, supporting engineering, AI infrastructure and technical operations.
Our locations
Different locations serve different parts of Trendify's operations.
Kiambu
Corporate Headquarters
Executive, corporate, administrative and business operations.
Illasit, Kajiado
Kajiado AI Campus
Technology, engineering, AI infrastructure and technical operations.
Arusha
Research Office
Research operations supporting Trendify's work across Tanzania and the wider East African region.
Leadership
The people responsible for Trendify's direction, technology and products.
Njuguna Ngugi
Founder & CEOMartin Stephen
Technical Co-FounderGrace Njuguna
Head of ProductWhat we build
Trendify works across research, models, intelligent systems and AI infrastructure.
AI Research
Research into language, culture, economy, sports, governance and contextual AI.
AI Models
Models developed through Trendify's research, training, evaluation and engineering processes.
Intelligent Systems
Applied AI systems that turn our research and models into useful products and workflows.
AI Infrastructure
Technical infrastructure supporting model development, deployment and AI workloads.
Technology foundation
Trendify combines foundation models with local research, training and engineering.
Built locally, developed for context.
Trendify works with large language models from Manus, Mistral AI and Llama as part of its technology and model ecosystem.
Our own models are trained and developed locally before deployment. We apply Trendify's research, contextual knowledge, evaluation and engineering to build systems for their intended use.
From research to deployment
| Research | Study the language, culture, context or problem the system is intended to serve. |
| Training | Develop and train models locally using the relevant research and data. |
| Evaluation | Test capabilities, limitations and safety before deployment. |
| Deployment | Integrate the resulting models into Trendify systems and products. |
Intelligent systems
Products and systems built on Trendify's research and technology.
| Tiff | Trendify's principal AI system for intelligent conversations, task automation and problem-solving. |
| Tiffbot | An autonomous AI system designed to carry out research, tasks and tool-based workflows. |
| Orbit AI | An autonomous AI system for hiring workflows, including candidate screening and recruitment operations. |
| Orbit | An AI smart browser for automation, web intelligence and personalised browsing. |
| Nexa | A Tiff-powered text-to-video system. |
| Mavuno | Agricultural AI providing data-driven insights and guidance. |
Research
Trendify Labs is where our research into contextual AI takes place.
Our research programme includes CA-AALLM, the culturally aware African large language model effort. TAM (Tiff Advanced Models) is the model programme emerging from this work.
Research spans language, culture, economy, sports and governance, with work involving communities and languages across Kenya and Tanzania.
Responsible AI
Our commitments as we research, develop and deploy AI.
| Safety | We evaluate our models before deployment and communicate known limitations as part of our releases. |
| Context | We consider the cultural, linguistic and social context in which our systems are developed and used. |
| Community | Communities involved in our research are treated as research partners, with respect for their knowledge, language and culture. |
| Transparency | We publish research, model information and release material as our work develops. |
| Privacy | We provide information about how data is handled through our privacy documentation. |
What we value
Principles that guide the work we choose and how we do it.
Respect for culture
We work with communities as research partners and treat cultural knowledge with care.
Research first
We study, test and learn before turning research into products.
Useful by design
We build around real problems and measure usefulness rather than complexity.
Honest and safe
We communicate limitations clearly and build safeguards into our systems.
Our journey
From an early digital venture to an AI research and technology company.
- 2022Trendify begins as TrendsInfluence, a digital marketing company.
- 2024The company begins its transition toward AI research and intelligent systems.
- 2026Trendify operates as an AI research and technology company, with Trendify Labs at the centre of its research work.
- 4 July 2026Trendify releases Llull, its fast model for structured knowledge.
- 7 July 2026Trendify releases Aurelius, its model for reasoning and complex knowledge work.
Work with Trendify
We bring together researchers, engineers, product builders and operators working on AI systems for real-world use.
Research with us
Work across language, culture, contextual AI and other areas of applied AI research.
Build with us
Develop models, infrastructure and intelligent systems across our technology stack.
Work with Trendify
Collaborate with us on research, technology and applications of AI.
Trendify
Building the next generation of intelligent systems.
For partnerships, research, technology, API access, media or general enquiries, get in touch with Trendify.
Kiambu, Kenya · Kajiado AI Campus, Illasit · Research Office, Arusha, Tanzania